Cailin Riley Books

There’s no doubt that Booktok is a flourishing epicenter for finding popular reads.

But as an author, blogger or writer, is it worth spending time advertising your content on there?

As a professional social media and digital content creator, I have spent a lot of time learning about the intricacies of TikTok. It’s not an easy platform to crack!

Let’s go over some of the pros and cons of participating in Booktok on a creator level.

Pros of Advertising on Booktok

• You can directly speak to your target audience of readers or other authors/writers.
• People on Booktok are likely already looking for new things to read, so they are better primed to look at your content.
• If you create quality videos, you might grow a following and increase the likelihood of sales, website visits, etc.
• It offers a creative way to showcase your book, characters and other content. You can also show people who you are as an author.

Cons of Advertising on Booktok

• Creating quality videos takes more time, skills and effort than posting on other social media platforms.
• There are a lot of voices on Booktok. You really have to work to make your content stand out.
• There are limitations on linking to your content, which means that it might be hard to direct people to your website or book.
• If you’re camera shy, you might struggle with creating content featuring yourself. (But that doesn’t mean you can’t create other types of videos.)

Are you active on Booktok? Have you ever promoted yourself or your books on it and if so, how are things going? Let me know!